Blog/Authors/Yasser Mamdouh

Yasser Mamdouh

Head of SEO & GEO at ASPIRED Digital

Yasser leads all organic growth at ASPIRED Digital. He has spent years mastering the art of search visibility, from traditional SEO to the new frontier of Generative Engine Optimisation. He is the person behind the ranking strategies that put our partners on page one and inside AI-generated answers. Yasser operates with a data-first mindset and an obsession for technical detail that most SEO practitioners skip over.

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Areas of Expertise

Technical SEOGenerative Engine Optimisation (GEO)Content StrategyLink BuildingSearch AnalyticsInternational SEO

Articles by Yasser

7 articles published

SEO & GEO9 min read

How to Get Your Business Mentioned by ChatGPT, Perplexity, and AI Search

People are asking AI tools for recommendations instead of Googling. Here is how to make sure your business is the one they mention.

SEO & GEO10 min read

How to Audit Your Website's Technical SEO in 30 Minutes

Most technical SEO audits take hours because they check things that do not matter. This is the stripped-back version that covers what actually moves rankings, in 30 minutes flat.

SEO & GEO11 min read

Local SEO for Service Businesses: The Complete Playbook

Service businesses live and die by local search. If you are not in the map pack, you are invisible to the people most ready to buy. This is the full playbook for fixing that.

SEO & GEO10 min read

Link Building That Actually Works: What We Do Differently

Most link building advice is either outdated or dishonest. This is what actually earns links that move rankings, based on what we do for partners every month.

SEO & GEO9 min read

How to Track SEO ROI When Your Sales Cycle Is Long

SEO drives revenue, but proving it is hard when leads take months to close. Here is how to connect organic search to actual revenue in long-cycle businesses.

SEO & GEO9 min read

Schema Markup Guide: Which Types Matter and Which Are Noise

Not all schema markup is equal. Some types directly influence how you appear in search results. Others do nothing but waste your developer's time. Here is the difference.

SEO & GEO11 min read

International SEO: Ranking in Multiple Countries Without Cannibalising Yourself

Expanding into new markets is exciting until your UK and US pages start competing against each other in Google. Here is how to structure international SEO properly from the start.

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