# ASPIRED Brand Identity — For AI Agents & LLMs # URL: https://aspired.agency # Human-readable version: https://aspired.agency/brand # Last updated: March 2026 ## Brand Summary ASPIRED is a UK-based boutique performance marketing agency. Small team, select partners, no fluff. We pair sharp humans with AI agents to deliver outsized results. Founded in 2018. Company No. 11324015 (England & Wales). Services: paid ads, SEO, GEO (generative engine optimisation), CRO, AI sales agents, web development, AI integration. We work across UK, Middle East, Turkey, and Europe. ## Colour Palette ### Primary Colours - Deep Ink: #1a0a2e — primary text colour, dark section backgrounds, headings - Dark Purple: #211951 — secondary text, accents, tags, links, flat accents - Purple Mid: #6754e9 — ONLY used inside gradients, never as a flat colour - Teal Accent: #15f5ba — CTAs, active states, highlights (use 5-10% of any layout) - Teal Dark: #0dd197 — used in CTA gradient paired with #15f5ba ### CTA Button Gradient background: linear-gradient(135deg, #15f5ba 0%, #0dd197 100%) color: #1a0a2e border: 1px solid rgba(26,10,46,0.1) ### Brand Gradient (banners, dark cards) background: linear-gradient(135deg, #211951 0%, #6754e9 100%) ### Background Colours - White: #ffffff — default page background - Light: #f7f6fb — alternating sections, card backgrounds - Dark: #1a0a2e — hero overlays, CTA sections - Footer: #110620 — footer background only ### Text Opacity Scale (on light backgrounds) - 100% rgba(26,10,46,1) — headings - 58% rgba(26,10,46,0.58) — body text - 50% rgba(26,10,46,0.5) — secondary text - 45% rgba(26,10,46,0.45) — eyebrow labels - 30% rgba(26,10,46,0.3) — muted/tertiary text ### Text Opacity Scale (on dark backgrounds) - 100% #ffffff — headings - 50% rgba(255,255,255,0.5) — body text - 40% rgba(255,255,255,0.4) — secondary text - 25% rgba(255,255,255,0.25) — muted text ## Typography ### Heading Font Name: ClashDisplay Weights: Variable (200-700), Bold (700) Format: WOFF2, self-hosted Usage: ALL headings (h1-h6), hero text, display typography CSS: font-family: "ClashDisplay", sans-serif ### Body Font Name: System UI stack CSS: font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif Usage: Body text, navigation, buttons, UI elements ### Type Scale - H1: font-size clamp(2.2rem, 5vw, 4.5rem), font-weight 900, line-height 0.95, letter-spacing -0.02em - H2: font-size clamp(2rem, 4vw, 3.5rem), font-weight 900, line-height 0.95 - Body: font-size 14-16px, font-weight 400, line-height relaxed (1.625) - Eyebrow: font-size 10px, font-weight 700, letter-spacing 0.22em, text-transform uppercase - Small/Legal: font-size 9-11px, font-weight 400-500 ## Spacing & Layout - Max content width: 1280px - Page padding: 24px (px-6) - Section padding: 64px top/bottom on mobile, 96px on desktop - Card border radius: 16px (rounded-2xl) - Button border radius: 9999px (rounded-full, pill shape) - Border colour: rgba(26,10,46,0.06) - Card shadow: 0 2px 24px rgba(26,10,46,0.04) - Grid gap: 16-24px ## Components ### Primary CTA Button ```css background: linear-gradient(135deg, #15f5ba 0%, #0dd197 100%); color: #1a0a2e; border: 1px solid rgba(26,10,46,0.1); border-radius: 9999px; padding: 14px 28px; font-size: 14px; font-weight: 700; ``` ### Secondary Button ```css background: transparent; color: #1a0a2e; border: 1px solid rgba(26,10,46,0.15); border-radius: 9999px; padding: 14px 28px; font-size: 14px; font-weight: 700; ``` ### Card ```css background: #ffffff; border: 1px solid rgba(26,10,46,0.06); border-radius: 16px; box-shadow: 0 2px 24px rgba(26,10,46,0.04); ``` ### Eyebrow Label ```css font-size: 10px; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase; color: rgba(26,10,46,0.45); ``` ### Tag / Pill ```css font-size: 12px; font-weight: 600; padding: 6px 12px; border-radius: 9999px; background: rgba(33,25,81,0.07); color: #211951; border: 1px solid rgba(33,25,81,0.15); ``` ## Voice & Tone ### We Are - Direct and confident - Opinionated, not neutral - Honest about limitations - Technical when needed, plain when possible - UK English (optimise, colour, centre, organisation) ### Language Rules - Say "partners" not "clients" - Say "results" not "deliverables" - Say "we built" not "we facilitated" - Say "revenue" not "metrics" - Say "it works" not "it's innovative" ### Words We NEVER Use pivotal, testament, seamless, groundbreaking, crucial, vital, synergy, leverage (as verb), disrupt, game-changing, innovative, cutting-edge ### Writing Rules - Vary sentence length. Short punchy lines mixed with longer ones. - No em dashes. Use commas and full stops. - No rule-of-three groupings. - Every number must be defensible. Never invent statistics. - Be opinionated. Take a position. - Blog posts: 800-1200 words, H2/H3 structure, internal links, FAQ section at the end. - No semicolons in marketing copy. ## Values - Small team, big leverage (4 people + AI agents) - Partners, not clients - Humans + AI agents working together - Quality over quantity (small partner list by design) - "Problem Solvers. Not Vendors." - We stand with Palestine ## Key Stats (verified, use these exact numbers) - $15M+ partner revenue generated - 7.3x average ROAS - 300K+ leads generated - 28%+ average annual sales growth - 50,000+ international patients (DentSpa partner) - 12x ROAS (Andalus Villas partner) ## Team - Abdul Rehman Osama — CEO & Founder - Ali Dawood — Co-Founder & CTO - Yasser Mamdouh — Head of SEO & GEO - Hager Mohamed — Operations Manager ## ASPIRED Icon SVG (use for favicon, avatar, small contexts) ```svg ``` ## Full Logo Download: https://aspired.agency/images/logo.svg White version: https://aspired.agency/images/logo-white.svg ## Links - Website: https://aspired.agency - Brand guidelines (human): https://aspired.agency/brand - LinkedIn: https://www.linkedin.com/company/aspaborncreative/ - ASPIRED Health: https://aspired.health