Privacy Policy
Last updated: 27 March 2026
1. Who We Are
This Privacy Policy applies to ASPIRED Digital Ltd ("ASPIRED Digital", "we", "us", "our"), a private limited company registered in England and Wales.
We are a performance marketing and growth agency providing paid advertising, SEO, conversion rate optimisation, web development, and AI-powered sales agent services to business clients.
We are committed to protecting the personal data we hold in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data We Collect
We may collect and process the following categories of personal data:
2.1 Information you provide directly
- Identity data: your full name, job title, company name
- Contact data: email address, phone number, WhatsApp number
- Business data: information about your business, marketing goals, budgets, and challenges shared during consultations
- Communications: content of messages sent to us via WhatsApp, email, or any contact form
2.2 Information collected automatically
- Usage data: pages visited, time spent on site, referring URLs, browser type, device type
- Technical data: IP address, approximate location (country/city level), operating system
- Cookie data: see our Cookie Policy for full details
2.3 Information from third parties
- Analytics data from Google Analytics 4
- Advertising performance data from Meta Ads Manager, Google Ads, and TikTok Ads platforms
- Publicly available professional information (e.g., LinkedIn profiles when we research prospective partners)
3. Legal Basis for Processing
We only process your personal data where we have a valid legal basis under UK GDPR Article 6:
| Purpose | Legal Basis |
|---|---|
| Responding to enquiries and consultation requests | Legitimate interests (Art. 6(1)(f)) |
| Delivering contracted marketing services | Performance of a contract (Art. 6(1)(b)) |
| Sending service updates and proposals | Legitimate interests (Art. 6(1)(f)) |
| Website analytics and performance measurement | Consent (Art. 6(1)(a)) via cookie preferences |
| Compliance with legal obligations | Legal obligation (Art. 6(1)(c)) |
4. How We Use Your Data
We use your personal data to:
- Respond to enquiries and schedule strategy consultations
- Deliver, manage, and optimise agreed marketing campaigns and services
- Provide reporting, invoicing, and account management
- Analyse website traffic to improve user experience
- Comply with legal and regulatory obligations
- Protect our legitimate business interests
We do not sell, rent, or trade your personal data to any third party for their own marketing purposes.
5. Data Sharing
We may share your data with carefully selected third parties in the following circumstances:
5.1 Service providers
We use trusted third-party platforms to deliver our services, including:
- Google LLC — Google Ads, Google Analytics 4, Google Workspace
- Meta Platforms Ireland Ltd — Meta (Facebook/Instagram) Ads
- TikTok Technology Ltd — TikTok Ads
- WhatsApp LLC — client communications
- Vercel Inc. — website hosting and deployment
All third-party processors are required to handle your data in accordance with applicable data protection law and our written instructions.
5.2 Legal requirements
We may disclose your data to law enforcement, regulatory authorities, or other parties where required by applicable law or to protect our legal rights.
6. International Transfers
Some of our third-party service providers (such as Google and Meta) may process data outside the UK/EEA. Where data is transferred internationally, we ensure appropriate safeguards are in place, including UK adequacy decisions or Standard Contractual Clauses (SCCs) approved by the ICO, in compliance with UK GDPR Chapter V.
7. Data Retention
We retain your personal data only for as long as necessary for the purposes outlined in this policy:
| Data type | Retention period |
|---|---|
| Enquiry and consultation records | 2 years from last contact |
| Client contract and project records | 6 years from contract end (UK Companies Act) |
| Financial and invoicing records | 6 years (HMRC requirement) |
| Website analytics data | 26 months (Google Analytics default) |
| Cookie consent records | 12 months |
8. Your Rights Under UK GDPR
You have the following rights in relation to your personal data:
- Right of access — request a copy of the personal data we hold about you (Subject Access Request)
- Right to rectification — request correction of inaccurate or incomplete data
- Right to erasure — request deletion of your data in certain circumstances ("right to be forgotten")
- Right to restrict processing — request we limit how we use your data
- Right to data portability — receive your data in a structured, machine-readable format
- Right to object — object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent — where processing is based on consent, withdraw it at any time without affecting prior lawful processing
To exercise any of these rights, please contact us at info@aspireddigital.com. We will respond within 30 days.
9. Cookies
Our website uses cookies and similar tracking technologies. For detailed information on the cookies we use, the purposes they serve, and how to manage your preferences, please see our Cookie Policy.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include TLS/HTTPS encryption, access controls, and regular security reviews.
While we take all reasonable precautions, no internet transmission is completely secure. If you have concerns about data security, please contact us immediately.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Where changes are material, we will take reasonable steps to inform you.
12. How to Complain
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
We would, however, appreciate the opportunity to address your concerns before you approach the ICO — please contact us first at info@aspireddigital.com.